In a world that is constantly changing and chaotic, sometimes you need to stop, breathe and be. The sprawling new brew pub on Camac Street named Afra Tafri, lets you do just that… or does it?
The madness levels go up as the day goes by — the lights get brighter, the music louder, the chatter more noisy. For those who don’t know, the name of the 10,000sq ft Camac Street address means madness, mayhem and chaos in Hindi, the words originally derived from Urdu. Divided into three sections — a large room at the end that can transform into a PDR or conference room, the main seating area that houses the bar, and a spacious and open smoking room — the pub aims to bring the good ol’ Calcutta charm back, in a reinvented, contemporary way.
A joint initiative by business partners Sandeep Goenka, Raajiv Nathany and Sachin Saraff, directors of Orange Food & Entertainment Pvt. Ltd, the main idea behind Afra Tafri was to create an all-day space. “We want to provide a spot for all kinds of crowd, it can be a family destination as well as a party place depending on the time of the day. Both the bar and food menu have been decided keeping this in mind.